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Lot 312A
Lefèvre-Utile: 2 Box Tops. 1901.
Sold
$2,040
Est.
$1,700 - $2,000
Live Auction
PAI-LXXXVI: Rare Posters
Live Bidding began Mar 20, 2022 at 11:00 AM EDT
Description
Artist: ALPHONSE MUCHA (1860-1939)
Size: Each: 8 5/8 x 11 1/4 in./22 x 28.5 cm
Condition: A. Framed.
Printer:
Reference: Ref: PAI-LXXX, 441; PAI-LXXXII, 389
Key Words: Art Nouveau; Artist: Mucha; Food/Drink

Lefèvre-Utile: 2 Box Tops. 1901.
Mucha created a host of box designs for the Lefèvre-Utile biscuit company, each consisting of a central design and two back-to-back trademarks, all printed on one sheet. In the individual distinguishing pictures, Mucha depicted fashionable social occasions at which biscuits are being consumed, mostly with wine—otherwise, lush nymphs enjoying the outdoors also suit the purpose. All of the background patterns, ornamental borders, and decorative elements are executed with Mucha’s typical attention to detail. Here are two images for the Biscuits Madère and their general product, the latter featuring picturesque scenes of rural and urban Italy. (2)